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The new generation of Mazda cars are based on the philosophy "Human Centric" approach. Customer satisfaction is elicit through Mazda's one-and-only values ignited and inherited from Japanese mastery and Hiroshima legacy. 

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Next-Gen Mazda 3 and Mazda 3 Sport have embody the Kodo design, each one at a different angle. 
The new Mazda 3 boasts a stylish, elegant and luxurious sedan, while the Sport version emphasizes a personal style which honors the genuine pride of those who get to grow up. The outstanding feature of Mazda 3 Sport lies in the smooth but neat and sharp silhouette, embodying simplicity in product designing. The interior of both model is also minimized to make a spacious driving cabin, and to instill a deep sense of comfort and privacy for users, but also maintaining the connection to the outer world. 

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At the car launching event, THACO rolled out 10 versions, especially the 2 first-ever premium versions in Vietnam with the new SkyActiv 2.0 engine. While the Mazda3 Sport aims at young, hi-tech, and sportive enthusiasts, the Mazda3 would best fit mature and successful consumers.