FIRST-EVER BMW JOYFEST AND BMW MOTORRAD DAY IN VIETNAM
At the event’s opening ceremony, THACO CEO Pham Van Tai said: "As the word "Joy" in BMW Joyfest has indicated, at this event, we not only introduce new products, but also bring real joy to customers through various activities. "
After the ceremony to launch the BMW X2 – its first-ever appearance in Vietnam - on 28 Sep, customers enjoyed professional and spectacular motor stunts and car drift shows from experienced perfomers Wong Kah Keen and Puventhiran, especially top perfomer Mattie Griffin on his big-engine motorbike for three days in a row, all of which brought about real excitement to the attendees.
On the next two days, customers were also able to experience test drives with BMW and BMW Motorrad experts, join interactive games and activities, explore BMW, MINI, BMW Motorrad shows, receive driving training from experts, and experience Biker-styled interactive activities as bike-tuning contest and exchanges among the Biker clubs.
In addition, this fascinating car festival was an ideal family rendez-vous combining different activities for all ages such as outdoor games, acoustic performances, magic shows, kids racing…
The event ended on 30 Sep with a music festival titled "MAKE LIFE A RIDE" - the last performance of BMW Motorrad Day. The audiences immersed themselves in the exciting and vibrant atmosphere of the distinctive music concerto.
BMW Joyfest and BMW Motorrad did have a happy ending, becoming an interesting and enjoyable car festival as well as a well-defined get-together for enthusiasts of cars and big-engine motorcycles across Vietnam.
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