On December 31, the closing ceremony of the Da Lat Flower Festival 2024 took place at Lam Vien Square in Da Lat City, Lam Dong Province. Mr. Nguyen Mot, THACO Corporate Culture and Communication Senior Director attended the event.

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Mr. Nguyen Mot, THACO Corporate Culture & Communication Senior Director (6th from the right) receives flowers and thank-you letter from Lam Dong leader

The ceremony was attended by Mr. Nguyen Thai Hoc, Acting Secretary of the Lam Dong Provincial Party Committee; Ms. Pham Thi Phuc, Chairwoman of the Provincial People's Council; Mr. Tran Hong Thai, Chairman of the Provincial People's Committee; Mr. Pham S, Vice Chairman of the Provincial People's Committee and Head of the flower festival’s committee, along with various organizations, businesses, and thousands of tourists and local residents.

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Mr. Pham S, Vice Chairman of the Provincial People's Committee and Head of the Organizing Committee speaks at the ceremony

In his address, Mr. Pham S, Vice Chairman of the Provincial People's Committee and Head of the Organizing Committee, stated: "Lam Dong Province welcomed 2 million visitors to Da Lat during this year's flower festival, with an estimated total revenue exceeding VND3,600 billion, contributing to fulfilling the tourist targets, welcoming the 10 millionth visitor in 2024. In addition, new features in the festival have spread the beautiful image of the city to international friends, turning Da Lat into an ideal destination on the world tourism map."

At the ceremony, Mr. Nguyen Mot, THACO Corporate Culture and Communication Senior Director, received flowers and a thank-you letter from the Lam Dong provincial leaders for the corporation's contributions to the program.

Partnering with the program, THACO aims to help build Lam Dong Province into a unique cultural center and an attractive tourist destination for visitors, seeking to improve the local socio-economic development and lay the foundation for future cooperation.

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The Da Lat Flower Festival 2024 features different programs and events

After nearly a month, the Da Lat Flower Festival 2024, themed "Da Lat Flowers - A Symphony of Colors," featured 10 main programs and 45 supporting events taking place in Da Lat City, Bao Loc City, and neighboring districts and provinces. Highlights included flower exhibitions, the Art Program of Bao Lao - The City of Tea and Silk; Wine, Tea, Coffee towns, and Da Lat - Lam Dong Specialties; and the Da Lat Vegetable and Flower Market. These programs not only promoted the culture, people, and tourism of Da Lat - Lam Dong to local and international visitors but also honored the flower planting, agricultural products, the cultural identity and natural landscape of Lam Dong in general and Da Lat in particular.