From June 6-8, at BMW Sala showroom in Ho Chi Minh City, THACO AUTO organized the launch of BMW All-new X3 and BMW All-new 5 Series. The event brought premium and different experiences, attracting many participants.

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THACO AUTO leaders and BMW Asia representatives at the launch of all-new BMW cars

BMW X3 and BMW 5 Series are the first two all-new models assembled by THACO AUTO in Vietnam. These are not only cars that inherit BMW's design and performance essence but also the combination of modern technology and sheer driving pleasure.

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The BMW All-New X3 is powerful, versatile, and sporty

In 2003, BMW X3 first launched with the style defined as versatile, powerful, and sporty, and quickly became BMW's most beloved SAV model. With the 4th generation, BMW X3 possesses a new design language with large "kidney" grille, a high-performance gasoline engine with power up to 140 kW/190 HP, Mild Hybrid technology, and BMW xDrive all-wheel drive system. This is the first BMW model in Vietnam equipped with the Driving Assistant Plus package.

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The BMW All-New 5 Series has a luxurious, elegant, and dynamic design

Meanwhile, the BMW 5 Series, first launched in 1972, has gone through 8 generations of development and achieved sales of over 10 million cars worldwide, affirming its position as one of BMW's most successful luxury sedans. The all-new version impresses with refined interior space, using premium Veganza leather that is eco-friendly and reduces CO₂ emissions by up to 85% compared to traditional leather.

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The event attracted many customers to participate

At the event, THACO AUTO arranged 3 display areas representing BMW Group’s brands, including BMW area (BMW All-New X3 and BMW All-New 5 Series), MINI area (MINI 3-door, MINI 5-door and MINI Countryman U25), and BMW Motorrad area (BMW R 12 nineT). Other latest BMW, MINI, and BMW Motorrad product lines were also displayed at the showroom for customers to freely experience, explore their design and modern technology.

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Customers experienced the cars’ design and interior space

The event also brought other interesting activities such as: experiencing BMW ConnectedDrive Online Services and Connectivity, exploring the BMW advanced driver assistance system, and listening to experts’ insights about lifestyle and technology trends in the automotive industry.

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Experts provided detailed guidance on driving scenarios and techniques

Especially after participating in activities at the showroom, customers also had the chance to test drive the all-new BMW models at Sala Urban Area (Ho Chi Minh City). Driving the cars under expert guidance, customers took part in simulation exercises, such as: gymkhana, zigzag, rough roads, sloped walls, steep slopes, water pools, and more. By performing these, they could feel the cars’ real engine power, superior operating capabilities, and advanced technologies.

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The test drive was full of challenges with increasing difficulty levels, bringing exciting driving feelings to customers

The launching event for all-new BMW models not only expands the product portfolio for customers but also brings them different and premium experiences. Embracing the “Dedicated Serving Spirit", THACO AUTO commits to continuously improving product and service quality, and affirming the leading position in Vietnam's automotive industry.