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1/. KIA: CONSTANT DEVELOPMENT FOR CUSTOMERS


Kia is showing impressive growth rates in the world auto market and is consistently ranked as one of the valuable brands which achieve high sales over the years. In Vietnam, Kia is also increasingly its position to become the automotive brand bringing real value to customers. In parallel with the product quality improvement and development, THACO also focuses on building KIA distribution system with 36 Showrooms / Dealers to meet the latest standards of Global KIA in terms of personnel, factory equipment and infrastructure.

THACO efforts in the development of the Kia brand in Vietnam market in the past 9 years have been recognized and honored with the award "Best Global Partner Year 2015-2016" at KIA's Global Distributors Conference held in Hawaii (US) last May.

In Vietnam market, Kia is the passenger car brand with the second-best sales in VAMA's rankings. In September 2016, Kia achieved the sales of over 3,000 vehicles, up 46% over the same period last year. Cumulatively through the first 9 months of 2016, KIA sold more than 22,000 vehicles, surpassing the entire 2015 Kia sales. KIA continues its efforts to earn the love from customers to achieve the sales of 32,000 cars in 2016.

At Motorshow 2016, in addition to the 3 high-class models having been introduced by THACO, including Kia Cerato, Kia Sedona, and Kia Quoris, the new Kia Optima promises to give customers a great choice in segment D.

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Kia Cerato: is one of the two car models with the highest sales of Kia on the global market. With the message "Vigorous and Gracious", Kia Cerato not only brings a modern and youthful style, but also meets the increasing needs of customers with a multitude of versions. Possessing a competitive advantage compared to other models in the same segment being impressive design, functionality, technology and especially the price, Kia Cerato becomes the top choice in the current C segment.

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Kia Sedona:
The supreme 7-seat SUV is gaining its popularity by the modern design, comfort, spaciousness, and many versions to choose. In particular, the 2.2L diesel engine along with superior technology, robust operations, and fuel efficiency are the vehicle's main features. This is one of the flagship models of Kia with the sales of more than 200 cars / month, up to the present time there have been more than 2,500 vehicles sold to customers.
 
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Kia Quoris: the big-sized luxury sedan sets whole new standards and values with the combination of classic elegance and modern technology. The car demonstrates the level of a masterpiece: Quintessence, elegance and perfection. This is considered a major breakthrough for the products representing THACO long-term investment strategies, meeting the increasing demands of the market. With these advantages, THACO expects Kia Quoris will become customers' favorite product.
 
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New Kia Optima: Sporty, luxury and upscale amenities at a reasonable price, the new Kia Optima has a modern design, aerodynamic appearance, along with details such as headlights, the gallant, front bumper, rear bumper, contiguous grille, headlights and chrome contour to demonstrate the openness to create a strong impression with the viewers. Optima's interior space is the blending between luxury with high-quality details and materials in a smart and convenient layout.

The new Kia Optima features a new rugged chassis and stable operation; excellent sound insulation; upgrading safety systems (ESP, seven airbags, electronic parking brake); Strengthening driving feelings with the upgraded power steering system, 3 operational modes; the only Harman/Kardon audio system in this segment.
 
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2/. MAZDA: MAINTAINING THE 3RD TOP BRAND WITH HIGH SALES

Mazda participates in Motorshow 2016 with 5 models of superior technology favored by customers across the globe. Compared with other Japanese automotive brands in Vietnam, the Mazda dominate the market with products in all segments and is considered a pioneer brand in fuel-saving technology, high safety features, superior product quality, price stability, flexible sales policy and increasingly professional warranty services.

During the first 9 months of 2016, Mazda sales reached 20,000 units, up 73% over the same period last year. After 5 years in Vietnam market, there are over 37,000 Mazda vehicles travelling in Vietnam, bringing Mazda to become the Japanese brand in the top 3 brands having the highest sales in Vietnam.

The models with high sales and bringing the highest value to the Mazda brand are the product chain Formidable Technology (accounting for 71% of total units sold), led by the Mazda3, Mazda CX-5, Mazda2, and Mazda6. This fact has proved that Mazda's product development policy is right on track and meets the needs of customers in Vietnam. Besides the variety of segments, THACO also focuses on frequent upgrades of the distribution showroom system according to the latest global standards from Mazda, raise the nationwide Mazda selling points to 24 showrooms and 7 dealers.

Joining Vietnam Motor Show 2016, Mazda has 5 models from the product chain "Formidable Technology" with attractive design, powerful performance, integrated top modern technology, including 2 new products CX-3 and CX-9. The similarity of these two models is that the exterior is designed with the horizontal-spoke grille impressive, luxurious, and refined in each detail, towards the strong and sexy beauty. The operating and steering supporting technologies create enthusiasm, complete peace of mind and extreme comfort in the luxury, perfectly pleasant, and sophisticated passenger cabin for the users.
 
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Mazda3: The perfect combination between luxury and dynamic styling

Shortly after its launch in early 2015, the Mazda3 has quickly topped the segment C in the world and is also the best-selling Mazda vehicle in Vietnam. Possessing an impressive design in every line and the distinctive whooshing lines of design language KODO, Mazda3 demonstrates clear improvements in style, fully meets the customers' needs of a luxurious urban vehicle, equipped with useful utilities and powerful performance, but not less dynamic and stylish.
 
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Mazda CX-5: The leading popular CUV in Vietnam


CX-5 delivers a new experience in the way of expressing the personality, driving excitement and convenience of the urban life with comfortable space, interior, powerful performance without sacrificing the efficient fuel consumption. With the leading edges in the segment, the CX-5 continues to be the best-selling CUV in Vietnam market after 1 year launch, significantly contributing to the sales of Mazda.

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Mazda6: New Sedan generation with pioneering technology

Mazda6 exudes the elegance and sophistication with pioneering technology in the segment D, bringing excitement behind the steering wheel, the absolute peace of mind and extreme comforts in the passenger compartment, perfect and exquisite amenities in every design towards users. Mazda6 also manifests the superiority on any terrain with strong operating capabilities, adding excitement and safety to the driving experience and full comfort for long journeys.
 
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Mazda CX-3: The small crossover model is increasingly popular in many markets with youthful style, good driving experience, reasonable price and outstanding comforts over many competitors in the segment. CX-3 uses the SKYACTIV-G 4-cylinder gasoline engine, 2.0-liter capacity, the maximum power of 156 hp at 6,000 rev / min and maximum torque of 204 at 2,800 rev / min, combined with 6-speed automatic transmission, ensuring optimal fuel consumption but still works powerfully. Currently, the Mazda CX-3 has been officially sold in many markets around the world such as USA, Japan, Thailand, Indonesia, and Malaysia with diverse selection of colors, including 6 exterior colors and 3 interior colors for the young and successful customers.

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Mazda CX-9: Shortly after the launch, the CX-9 quickly makes it to the most popular cars in the world. Inheriting the SUV advantages, the versatility of a sport utility vehicle combined with the comfort of a luxury, attractive, and sophisticated sedan, the next-generation of CX-9 expresses sharp improvements in style, with leading safety technology, driving support and new features.
 
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Mazda CX-9 is the first SUV to be equipped with Mazda's SKYACTIV-G 2.5-liter gasoline engine turbocharged, 4 cylinders, maximum power to 250 hp and torque to 420 Nm, 6-speed automatic transmission and front wheel drive or four wheel drive. The all-new Mazda CX-9 interior has 3 seat rows with high-quality materials and some details of aluminum on the dashboard panel. In addition, there are re-designed front seats, contour LED lighting and entertainment system Mazda Connect with a 8-inch screen.