THACO holds Communication – Marketing Content Writing training course

On August 28, THACO organized a training course on “Communication – Marketing Content Writing” for 62 employees from THACO and Sub-holdings working at Ho Chi Minh City to develop their communication skills.

The training had 3 parts, namely marketing communications and digital marketing, press photography, and how to write news articles and content. The course was having exciting interactions between the lecturers and learners who were introduced to traditional and digital communication platforms, how to choose the right communication channels to perform, how to take proper photographs, and write news.

Mr. Pham Ngoc Quang Trung, the Director of Horizon Media and Education Company was the first instructor delivering the topic on marketing communications and digital marketing. In this sharing, he introduced a diversity of communication channels, how to effectively choose the right ones to optimize the company’s content on digital platforms, and answered learners’ questions.

Also a lecturer in the session, Mr. Thuan Thang, the managing editor, Photos and Videos Department, Zing News, a well-known e-newspaper in Vietnam, shared his experience in press photography. According to him, a great photo must meet 4 criteria – lighting, colors; the rule of thirds; subjects' emotions and movements matching the photo’s message; and types of photos needed in an article.

Regarding content writing skills, Ms. Tran Thi Lan Anh, THACO Internal Communication Manager presented the news article structure and common writing mistakes; how to write press releases; and THACO’s internal media production and channel management workflows.

The course is a great chance for the employees to reinforce their marketing and communication skills to attract consumers, enhance their expertise and contribute to the company’s development.