THACO executives attend Mazda Distributors’ Conference, looking for new car development plans
Themed Accelerate Toward 7G 2018 this year, the conference revealed Mazda's new global strategy, in which the Japanese automaker targets at becoming a luxury car brand. Accordingly, to achieve that goal, its 7th generation of products plays a key role in the entire strategy.
The conference also introduced the first lineup of Mazda’s 7th generation models, the Mazda3 and the new CX-3 with distinctive KODO design language, yet upgraded to a more classy and elegant appearance. Likewise, the new engine, sound insulation and sound system live it iup to the luxury car brand position.
THACO delegation also made factory tours, learning Mazda’s development history as well as had a closer look at the new CX-8. This model promisingly becomes the flagship product in building Mazda’s image in Vietnam market with its high-end and strong design in line with the standards of a 7-seater SUV.
The program closed with Mazda's new car experience on September 23 to equip distributors with better understanding of the Mazda 7G new technologies.
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