On December 5, the Dalat Flower Festival 2024 opened at Lam Vien Square in Dalat City, Lam Dong Province, under the theme "Dalat Flowers - A Symphony of Colors." THACO is the main sponsor of the event.

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The Dalat Flower Festival 2024's opening ceremony

The ceremony was attended by Mr. Nguyen Hoa Binh, Vietnam’s Permanent Deputy Prime Minister, along with leaders from Lam Dong Province and Dalat City, and tens of thousands of tourists and local residents. THACO President Pham Van Tai also participated in the event.

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The Dalat Flower Festival 2024's opening ceremony boasts modern technology, creating impressive sound and light effects

In his opening speech, Deputy Prime Minister Nguyen Hoa Binh emphasized that the Dalat Flower Festival 2024 continues to affirm and honor the values of flowers and floriculture. It creates opportunities for Dalat's flower industry to develop alongside tourism, cultural industries, and international integration, significantly contributing to the socio-economic development of Lam Dong Province. This festival reaffirms Dalat as Vietnam's Flower Festival City, a hallmark event of the highland city, a UNESCO City of Music, and one of Asia's top five festival cities.

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Drone performance at Dalat Flower Festival 2024

This festival is not only a celebration for Lam Dong's ethnic groups but also an opportunity for domestic and international tourists to experience Dalat's unique cultural and tourism values. It aims to help the province reach its goal of welcoming its 10 millionth visitor by the end of the year, further boosting the development of its agricultural economy linked with tourism, and preserving the province's heritage and natural environment.

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THACO President Pham Van Tai receives flowers and a medal of appreciation from the organizer

At the opening ceremony, THACO President Pham Van Tai received flowers and a medal of appreciation from Lam Dong Province leaders for the company's contributions to the event.

Through this event, THACO aims to promote tourism and the local image, while also providing motivation to build a prosperous life for the people of Lam Dong.

This year's festival is being held across the entire province, running until December 31, 2024. It features a variety of new, unique, and diverse cultural and artistic events of national and international scale, aiming to honor Dalat's flower industry and the cultural values of Lam Dong's people. Through flowers and music, the festival also highlights the resilience and dedication of the local people in overcoming challenges and making substantial contributions.