THACO discounts up to 40 million dong
The discount program has been applied from 22 February 2016 nationwide. In terms of commercial vehicles, THACO discounts 19 products including Thaco Towner, Thaco Forland, Thaco Ollin, and Thaco Hyundai (with the largest discount of 41 million dong ). In terms of Mazda, THACO offers discount for Mazda3 and Mazda6 from 9-20 million dong. (See the attachment).
Explaining the discount reason, Mr. Nguyen Mot, the Communications Director of THACO said: THACO operates according to the value chain from manufacture, transportation to distribution and retail system and orients the spare part, component, and vehicle manufacture and assembly towards joining the global value chain; we have ability to rein in costs at the proper level when bringing products to customers. The across-the-board discount is implemented according to the 11th message 2016 of THACO Chairman Tran Ba Duong: improve cost price structure and cut 5 percent of the costs across the value chain in 2016. As a result, when the costs are cut, THACO applies the discount to enhance customer service value as its business philosophy.
With the sales of 80,421 vehicles sold in 2015, up 90 percent compared to that of 2014 and accounting for 38.6 percent of the VAMA market share, THACO continues to maintain its leading position among VAMA members and sets the sales target of approximately 100,000 vehicles in 2016 including 40,000 trucks, 3,000 buses, 57,000 passenger cars (Kia, Mazda, Peugeot). 2016 is the second year in the three-year development strategy (2015-2017), the preparation phase for the ASEAN integration in 2018. This is also the year when basic and essential values for integration need to be created for THACO to become a leading multi-industry conglomerate with automobile industry as the mainstream.
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