THACO AUTO brought the thrill of the Peugeot brand to Ho Chi Minh City with a test drive program showcasing the new generation 408 alongside the 2008, 3008, and 5008 SUVs. Over 100 car enthusiasts came out for the exciting event.

Đội ngũ THACO AUTO tại Chương trình lái thử và trải nghiệm Peugeot
The THACO AUTO’s team at Peugeot car test drive

Peugeot Vietnam underwent a major transformation in 2023. The brand introduced a completely new identity and upgraded their nationwide showrooms to create a more sophisticated and classy customer experience. Additionally, THACO AUTO expressed their gratitude to loyal customers with various incentive programs.

Seeking another successful year, THACO AUTO hosted a large-scale test drive program in Sala Urban Area in early 2024. Titled "Peugeot Allure - Emotion - Excellence," the event drew over 100 customers for an immersive Peugeot experience. Peugeot experts are giving customers instructions before test driving

Chuyên gia Peugeot hướng dẫn khách hàng trước khi lái thử
A Peugeot expert is guiding customers before the test drive

Experts at the THACO AUTO test drive event in Sala Urban Area put attendees behind the wheel of the latest Peugeot lineup. Customers experienced the agility and power of the 2008, 3008, and 5008 SUVs, along with the sleek new 408 SUV Coupe. From navigating city streets to simulating highway passing and emergency maneuvers, participants felt the impressive stability, handling, and acceleration firsthand. It was an unforgettable experience that showcased the true spirit of Peugeot.

Xe Peugoet thế hệ mới trên sa hình thực tế
New generation Peugeot cars on the test track

The test drive program resonated with many customers who already appreciate Peugeot's excellent design, technology, and level of comfort. These elements truly came alive during the event, offering an exciting and comfortable experience behind the wheel.

Khách-hàng-trải-nghiệm-động-cơ-và-tính-năng-an-toàn-các-dòng-xe-trên-sa-hình Khách-hàng-trải-nghiệm-động-cơ-và-tính-năng-an-toàn-các-dòng-xe-trên-sa-hình_1
 Customers experience the vehicle engine and safety features on the track 

On the other hand, attendees received exciting Peugeot-branded gifts, and THACO AUTO sweetened the deal further by offering a shopping card at Emart for those who decide to join the Peugeot family.

In March, THACO AUTO celebrated International Women's Day with a special "Allure Women's Day" event at Thiso Mall Sala. The event showcased Peugeot cars alongside a unique "Make Lipsticks, Make Happiness" workshop, empowering Vietnamese women with beauty and automotive experiences.

Khách-hàng-nữ-chụp-hình-tại-“Sự-kiện-trưng-bày-xe-Peugeot-tại-Trung-tâm-thương-mại-Thiso-Mall-Sala”
Female customers are taking photos at the Peugeot car display at Thiso Mall Sala

Creating conditions for customers to own their dream French lion car models, THACO AUTO and Peugeot are supporting registration fees up to VND30 million on 2008, 3008 and 5008 car models (amount varies by model and version). In addition, new Peugeot car owners will enjoy a 5-year unlimited kilometer warranty, and save up to 15% on spare parts and benefit from Peugeot's Mobile Service (providing customer care to remote areas), Mobility Service (transportation support for customers if they need car warranty or maintenance).

In the coming time, THACO AUTO is committed to rolling out enriching and attractive activities at their showrooms nationwide, ensuring a classy and different experience to customers who love the brands that THACO AUTO manufactures, distributes and retails.