THACO AUTO launches Peugeot 408 Legend Edition: Celebrating 215 years of French heritage
With more than two centuries of presence in the global automobile industry, Peugeot has become a symbol of French innovation, style, and class. To celebrate its 215th anniversary, THACO AUTO launched the Peugeot 408 Legend Edition in the Vietnam market.
Peugeot 408 Legend Edition is a limited edition, selling only 215 units worldwide, to honor Peugeot’s 215-year journey. Inheriting the breakthrough values of the New Peugeot 408, this version retains its original DNA: sporty SUV Coupé style, sharp design, outstanding performance, and exciting driving feeling.
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| Peugeot 408 Legend Edition inherits the unique SUV Coupé style | |
The model is equipped with a 1.6L Turbo PureTech engine which offers a maximum capacity of 218 horsepower, 300Nm of torque, combined with an 8-speed automatic transmission. Together with its strong engine, the advanced driving assistance systems and safety technologies provide occupants a smooth and secure driving experience on every journey.
In the Vietnam market, the Peugeot 408 Legend Edition is available with all versions, including GT, Premium, and Allure, meeting customers’ diverse styles and needs. The launching event has marked another important milestone in the strategic relationship between THACO AUTO and Stellantis, the owner of the Peugeot brand.
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| Impressively decorated car display and check-in areas | |
During the event, THACO AUTO provided French cultural activities, such as: learning Peugeot’s history wall throughout its 215 years of innovation and creativity, admiring Peugeot models, enjoying music, special fashion shows, minigames, and unique check-in areas.
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| Customers can experience many special activities at the event | |
In addition, customers listened to the Peugeot development vision, cooperation strategy, and brand value from THACO AUTO and Stellantis. The event’s highlight was the launch of the Peugeot 408 Legend Edition model, where customers had the opportunity to explore the unique interior and exterior design, along with its latest technology.
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| Customers are excited to explore the Peugeot 408 Legend Edition | |
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| The event attracts a large number of customers to participate | |
Embracing the "Dedicated Serving Spirit", THACO AUTO is committed to continuous innovations and providing outstanding products, professional services, and differentiated experiences to customers in the Vietnam market.









