On February 15, THACO AUTO launched the New Peugeot 2008 at its Peugeot showrooms nationwide. This SUV features a new brand identity, combining modern design, advanced technology, and superior safety systems. The launch event attracted a large number of Peugeot enthusiasts.

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New Peugeot 2008 draws considerable interest before official sales

The event marks an important milestone in the decade-long partnership between THACO AUTO and Peugeot. It reaffirms the Group’s sustainable development strategy and relentless efforts to provide customers with distinctive experiences, quality products, and professional services, all in the “Dedicated Serving Spirit.”

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The New Peugeot 2008 boasts comprehensive upgrades in design and technology

As a key model in Peugeot’s premium urban SUV segment, the New Peugeot 2008 has been upgraded from design to technology. Its exterior design creates an impression of “Allure - Emotion - Excellence” with a new brand identity, highlighted by the logo on the front and the PEUGEOT lettering on the rear.

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The luxurious, modern new-generation Peugeot i-Cockpit® design

Inside the New Peugeot 2008, the cabin impresses with its technology-laden environment featuring the Peugeot i-Cockpit® design—one of the brand's signature elements. The most notable upgrade is the 10-inch central display, which not only increases in size but also features a revamped interface, integrating wireless Apple CarPlay and Android Auto for a smart, convenient, and modern connection experience.

In terms of performance, the New Peugeot 2008 is equipped with a new-generation 1.2L Turbo Puretech engine, delivering up to 133 horsepower, balancing powerful performance with fuel efficiency. This engine has won the "International Engine of the Year" award for four consecutive years, ensuring flexible operation on all roads.

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Customers visit the showroom and experience the New Peugeot 2008

At the launch event, experts introduced the New Peugeot 2008, detailing its design upgrades, technological advancements, convenience features, safety functions, and performance capabilities. Additionally, customers had the opportunity to explore and experience other models such as the new-generation Peugeot 408, Peugeot 3008, and 5008. Many expressed their enthusiasm and high appreciation for the improvements in the new Peugeot 2008.

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Customers are experiencing highlighted features on the New Peugeot 2008

In addition to admiring Peugeot’s newest model, customers were embraced by a lively atmosphere with numerous exciting activities and attractive gifts. Notably, during this new product launch, THACO AUTO offered a special promotion for the earliest orders placed by February 28, 2025, with a free maintenance voucher for one year or 20,000 km mileage, worth up to 11 million VND.

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Interesting activities and gifts for customers at the event

The launch of the New Peugeot 2008 not only marks a significant milestone for the Peugeot brand in Vietnam but also demonstrates THACO AUTO’s long-term commitment to being a good companion to customers by listening to their feedback. Soon, focusing on improving user experience, THACO AUTO and Peugeot will continue to provide high-quality products and dedicated services, meeting all customer needs.

Giá-bán

The New Peugeot 2008 launched in the Vietnam market includes two versions: Premium and GT, priced at 829 million VND and 899 million VND, respectively, with many youthful and modern color options, including two new colors—Selenium Gray and Okenite White—suitable for the unique preferences and styles of each customer.