THACO announces KIA Quoris worth 2.7 billion VND and bunch of incentive programs in July

KIA Quoris - a large-sized luxurious car newly introduced by THACO in Vietnam market has attracted the attention of customers by its classy design, spacious interior, luxury, top safety and modern technology. This is also the first KIA sedan equipped with back wheel drive, reaching the highest level of satisfaction of customers in the US market. With these advantages, THACO has high hopes that KIA Quoris will become the customer favorite model and a number one choice in Vietnam luxury car segment in the coming time.
KIA is the passenger car brand with the 2nd high sales in Vietnam market. During the first 6 months of 2016, its total vehicle consumption in the domestic market reached 14,000 vehicles, up 56% over the same period in 2015. Particularly in June 2016, KIA sales reached over 2,200 vehicles, an increase of 50% over the same period. This is the 9th consecutive month that KIA exceeds the amount of 2,000 units / month, which reflects KIA's strong growth in the domestic market.

Important contributions to the growth of Kia sales in Vietnam in the past time are Sorento, Cerato and notably Sedona models with the sales of more than 200 units / month and more than 2,000 vehicles in total sold to the customers. Especially, Kia Cerato launched in May 2016 receives a lot of support and preference from customers with the current sales of more than 1,000 vehicles. Only two weeks after the release, there were 3 Kia Quoris contracts signed.
KIA strategic models are to create strong attraction in the market by their sophisticated design, high comfort and reasonable prices. It is also the biggest breakthrough, a positive signal in KIA's investment strategy with superior products to meet the increasing needs of customers.