"Sales-supporting marketing solutions" class set up in Southern Branch
Under the guidance of Mr Phan Van Thanh - Mazda PC Marketing Deputy Manager and Mr Thinagharan Loganathanhina - CI Brand Identity Development Manager, the employees learnt the overview of Mazda marketing; marketing orientation for Mazda cars in August and the remaining of 2016; online marketing operations, marketing channels deployment and skills to improve customers' satisfaction at showrooms and dealers.
The training helped the leaders grab the essence of Mazda marketing orientation in 2016-2018 as well as put forward marketing solutions in showrooms/dealers for efficient business target implementation.
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