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The content of the session revolved around the development of the Peugeot brand in the Vietnam market and the global marketing orientation of Peugeot. Peugeot Vietnam also shared its business and marketing activities in 2016 and its brand development plans in 2017, particularly its investment in the development of the new Peugeot distribution and development system. Within the visit, the delegation also visited Phu My Hung Peugeot Showroom.
 
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