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The French automaker said it sold 1,919,460 cars globally in 2016, increasing by 10 percent over 2015 inspite of market fluctuations worldwide.

Astonishingly, between January and September 2019, Peugeot made outstanding success in Europe with a record of nearly 700,000 cards sold, up 89 percent year-on-year.  Meanwhile, Peugeot’s 2016 Europe sales reached 860,911 cars.

The models instrumental to the automaker’s European market, its well-established and highly competitive market, are the all-new Peugeot models such as 3008, 2008, and 5008. Even in Asia, the carmaker sold almost 200,000 units between January and September this year.

Peugeot’s transformation started in 2013 with the message “Back in the Race” to expand the markets beyond Europe and Americas, shifting its focus to Asia and the Middle-East. 

Based on the momentum, Peugeot in 2016 developed its “Push to pass” plan with the ambition to become the auto mass producer with leading technology. Its new product strategies concentrated on renewal of designs and high-tech equipment to improve driving experience in the age of digital technology.

One of Peugeot’s remarkable features is Peugeot i-Cockpit in which the car interior is designed as a superior plane cockpit with digital technology all around. This trend is applied for the new 5008, 4008, 3008, thus quickly reaping unexpected success with 3008 winning the Car of The Year 2017 award and 2-digit sales growth on global markets.
 
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Another new fast-growing featured car is the Traveller, which is showing amazing progress in Europe. Launched in 2016, its initial average sales were some 30 cars per day, which now have a 20-fold increase after a year with over 600 units sold every month in the old Continent.

Development of green cars for Asia

Focusing on developing green engines and electronic car technology is another investment tactic in this strategy. As one of the leading auto brands with over 200 years of engine development, the French automaker had made rapid success with the 2008 Crossover’s Engine of the year award in terms of C02 emission elimination within Europe. In the meantime, the new concept electronic Peugeot Instinct is rated as the strategic model to help maintain Peugeot’s 2nd best sales in Europe for at least 5 more years.     

In addition, boosting the system of showrooms and production facilities in the Asian markets continues to be at the core of Peugeot’s Push to Pass plan. With technology-based orientation, Peugeot’s new Blue box showrooms are filled with digital equipment, including Virtual Reality (VR) Room, touch screens in replacing traditional frame screens, enabling direct interaction from the customers.

In particular, new production factories in Mainland China and South East Asia are speeding up to meet excessive demands in the areas. All have revealed the strong transformation of “Pug” vehicles to conquer Asia following the success in the traditional Europe market.