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Specifically, regarding this price incentive, Morning price is reduced 3-5 million VND, while the Cerato's is reduced from 5 to 10 million VND. Along with such discount, KIA Morning customers are granted one more year of material insurance while KIA Cerato consumers receive one year of material insurance, civil liability insurance, and wireless phone chargers. The program varies by region.
 
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KIA cars are known for their youthful, diversified design and best-selling prices in the market. In particular, KIA Morning and Cerato are two of KIA's best-selling models in Vietnam, regularly ranking among the top 10 best-selling cars in Vietnam. It is known that the cumulative sales of KIA Morning reached 60,000 vehicles and KIA Cerato reached nearly 15,000 vehicles.

KIA Morning aims at first-time car buyers who choose a compact, durable, dynamic, young-looking car at 310 million to 397 million VND. For its part, with the price from 563 million to 681 million VND, along with many valuable gifts and the wireless phone charger, Cerato is the only car in the sedan segment with reasonable price and full comfort and safety facilities.
 
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KIA Morning uses a 1.25L engine in four versions, producing a capacity of 86 horsepower at 6,000 rpm, a maximum torque of 120 Nm at 4,000 rpm, together with a 5-speed manual gearbox and a 4-speed automatic gearbox with maximum speed. KIA Morning Safety System features a full range of safety features for a small car today, including the ABS anti-lock braking system; Electronic Brakeforce Distribution (EBD); Seat belts with automatic belt pulling; Reversing Sensor, driver's airbag ... for stable operation.
 
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KIA Cerato has three versions that use two engines, Gamma 1.6 and Nu 2.0. The Gamma 1.6 engine delivers a capacity of 128 horsepower at 6,300 rpm and a torque of 157 Nm at 4,850 rpm, together with a 6-speed automatic gearbox or a 6-speed automatic gearbox. The Nu 2.0 engine gives a capacicty of 159 horsepower at 6,500 rpm and a torque of 194 Nm at 4,800 rpm, with a 6-speed automatic transmission.

Some of Cerato's safety features include anti-lock braking systems, electronic brake force distribution, emergency brake support, electronic balance, body stabilization, and hill start assist. In addition, Cerato operates steadily at high speeds, good steering in turning, light steering in ECO mode while heavy steering in Sport mode, good soundproofing in city and long-distance operation.