At the Balade en France 2025, a French Cuisine and Cultural Festival, held at Thong Nhat Park in Hanoi, French Ambassador to Vietnam, Olivier Brochet, had the opportunity to test drive the New Peugeot 2008 SUV, distributed by THACO AUTO.

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French Ambassador to Vietnam, Olivier Brochet, praised Peugeot’s dedication to high quality and its spirit of innovation

Organized in collaboration with the French Embassy, the event drew a large crowd of residents, tourists, and enthusiasts of French culture.

THACO AUTO created a French immersive exhibition space, showcasing standout models such as the new-generation New Peugeot 2008, alongside the Peugeot 408, 3008, and 5008. The company also hosted mini-games, offering attractive prizes to attendees.

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The Ambassador was experiencing the New Peugeot 2008’s design and interiors

Ambassador Brochet was impressed by the New Peugeot 2008’s sleek design, modern cockpit, and dynamic performance during his test drive. The New Peugeot 2008, launched by THACO in February puts on a refreshed brand identity. Brochet praised the automaker’s dedication to maintaining its spirit of innovation and reaffirming its presence in Vietnam’s market.

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The Peugeot booth attracted many visitors to experience its cars
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The New Peugeot 2008 on display at the event

This event allowed THACO AUTO to deepen Peugeot's relationship with Vietnamese customers while demonstrating its dedication to fostering cultural exchange and international collaboration.