2017 plan deployment conference in Northern Branch

In the beginning, Mr Nguyen Hung Minh announced the vision and mission of the company to become "a multi-industry conglomerate and a Vietnamese enterprise with the leading position in ASEAN" as well as important strategies to develop the mechanical - auto industry and other industries. Accordingly, the director clarified the comprehensive orientation of the company in terms of management, culture, human resources, leadership, expertise, etc. The comments on the market and policies which impact directly and indirectly on the auto industry were also raised at the conference, which indicate specific plans for business orientation and strategies for passenger cars - commercial vehicles production, spare parts, freight forwarding services, distribution, finance and accounting system, etc.

The conference also listened to the main plans in 2017 for commercial vehicles and passenger cars. Accordingly, Mr Mai Phuoc Nghe - Deputy General Director in charge of commercial vehicles, said the goal of this new year is to continue the project Improvement of Management Competence and Distribution Efficiency; to upgrade R & D activities; to operate Hyundai joint venture which will start its production and sales from 1 July 2017; to invest in and upgrade the specialized showroom network. Regarding passenger cars, Mr Bui Kim Kha - Deputy General Director in charge of passenger car business, presented the 2017 business plans for KIA, Mazda and Peugeot. The highlights are the increase in sales and market shares of the brands KIA - Mazda - Peugeot based on CKD assembly in Vietnam; improvement in the quality of after-sales services, focus on developing KIA passenger car parts business; and completion of the distribution system.

In terms of the auto retail business, for the orientation in the coming year, Ms Nguyen Thien My raised the urgency of the deployment of the provincial branch model to meet the needs of corporate governance, information technology application in resource managing, increasing productivity, and work efficiency through "Improvement of Management Competence and Distribution Efficiency of Provincial Branches".

 
In specifying the 2017 objectives of the northern branch, Mr Tran Bao Son - Regional Director stated: the car sales will be 42,814 cars; focus on renovation, upgrading and investment in service factories to meet customer needs in each province; organization and operation of the units in the model of provincial branches, improvement of management capacity, professional competencies and active competition and improvement of the operational efficiency.

In his closing address, Chairman Tran Ba Duong emphasized the development for the company to become a diversified industrial conglomerate which takes auto manufacture as its main stream; plans to participate in the agricultural sector through the production of agricultural machinery products for exports; increased investment in 2017, with the total investment approximately twice as much as the amount in 2016; develop human resources in line with the company's growth and the important role of the provincial branch model management.