On Nov. 24 and 25, the delegation of Peugeot Delegation had a working session with THACO AUTO on the brand development in Vietnam.

THACO Chairman Tran Ba Duong welcomed the guests. And Ms. Linda Jackson, Peugeot Delegation CEO joined the meeting. This was also her first business trip to Vietnam as head of the Peugeot brand. 


During the meeting, the two sides discussed the long-term vision and strategy to promote the development of the Peugeot brand in Vietnam. Besides, THACO AUTO representatives also pointed out difficulties and challenges ahead. Both sides expressed the desire to strengthen ties towards sustainable growth, maintaining sales and market share in the Vietnamese market.


Also during the trip, the delegation paid a visit to THACO Chu Lai Industrial Park and Peugeot dealerships in Binh Duong and Dong Nai provinces. After the visit, representatives of Peugeot Delegation expressed high confidence in production potentials and capacity, as well as the manufacturing facilities of THACO. In return, THACO AUTO committed in strengthening production, diversifying products and improving competitiveness of the brand.



Ms. Linda Jackson sent her sincere thanks for THACO AUTO's enthusiastic support during their trip, also noting that Vietnam was one of the strongest markets in the region. After the business trip, both sides were willing to elevate the strategic cooperation between THACO and Peugeot.