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THACO was honored "Best KIA brand distributor in Asia in 2016"
6/1/2017 8:39:04 AM
On 10 May 2017, at the 2016 Distributor Conference held in Malaysia, THACO was awarded the "Best KIA brand distributor in Asia in 2016" title by Kia Motors Group for its contributions to the development of KIA brand in Vietnam market.

This is a Kia's annual event with the attendance of senior executives from all over Asia as well as the presence of the senior management from Kia Motors. THACO representatives attending this year's event were Mr Tran Ba Duong, THACO's Chairman and Mr Bui Kim Kha, THACO's Deputy General Director.

THACO is honored for its business success and its efforts to improve the KIA brand image in Vietnam through a range of programs in marketing, media and customer care, spare parts in accordance with the Kia Global standards. Moreover, THACO also focuses on developing its distribution system with 64 selling points including more than 35 3S showrooms and 12 Kia global showrooms.

By the end of 2016, Kia has marked 10 years of operation in Vietnam with a record sales of nearly 33,000 vehicles, an impressive growth of 70% compared to 2015 and second position among the best-selling passenger car brands in 2016.

During the first four months of 2017, KIA reached more than 7,600 vehicles. Among the high-selling cars, Kia Morning is in the lead, reaching 3,393 vehicles, which helps Kia Morning lead segment A and become the best-selling compact car in Vietnam market. At the second place is the Kia Cerato, which sold 1,595 units. Next are Sorento reaching 544 cars and Kia Sedona with 500 cars. Imported car sales in the first 4 months of 2017 reached more than 11,000 vehicles, of which Kia Rio is the best-selling car model, reaching 1,094 vehicles.
Thanh Tra