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On 4 April 2007, at Melia Hanoi, Truong Hai Group and Kia Motor Group (Korea) officially signed the cooperation agreement to open new development stage of Kia passenger cars in Vietnam market, and announced the establishment of Truong Hai Kia Passenger Car Company (THACO KIA). 
In June 2007, Truong Hai Group officially launched Kia Passenger Car Manufacturing and Assembly Factory at Chu Lai Open Economic Zone, Quang Nam Province, on an area of 35 hectares. It is the first local passenger cars manufacturing and assembly factory in Vietnam and one of the factories equipped with the most modern technology. 

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In April 2008, New Morning, the first locally assembled passenger car model was released and introduced to customers. Especially, in early 2009, the company succeeded in assembling New Carens, a luxurious and comfortable model. With strict specifications (in accordance with European standard) and under the supervision of experts from Kia Motors Group, THACO’s vehicle models meet their quality requirements. In addition, on 23 July 2010, THACO KIA released the first Kia Forte made in Vietnam. On 9 November 2011, the first Kia Sorento made in Vietnam was released; this is the 30,000th vehicle distributed by THACO and the 4th model produced in Vietnam.

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2011 is a successful year of THACO in terms of both sales figures and confirming its leading position in Vietnam with highest number of vehicles sold. THACO KIA continues to focus on the strong development of high class models such as Kia Optima and Sportage in order to diversify products to give customers more choice and enhance Kia brand in the domestic market marked with the launching of luxurious model - Kia Cadenza (K7) in Hanoi in November 2011. 

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THACO KIA Factory
KIA Showroom System